Energy Storage, GHG Emissions, Industrial - January 18, 2021
Kia rebrand reflects sustainable mobility solutions
Kia announced new branding on Jan. 15 to create sustainable mobility solutions for customers. Signaling the brand breaking away from its traditional manufacturing-driven business model, Kia will form a new corporate name, removing ‘Motors’ from its name (previously ‘Kia Motors Corporation’). Kia also will expand into new and emerging business areas by creating mobility products and services to improve customers’ daily lives.
The moves show a commitment to its long-term “Plan S” business strategy announced in 2020 to establish a leadership position in the mobility industry and promote more sustainable production materials through clean energy and recyclable materials. This plan is in response to changing customer expectations about how they move and how their movement impacts the world around them.
“At Kia, we believe that transportation, mobility and movement represent a human right,” Ho Sung Song, president and CEO of Kia Corporation, said in a statement. “Our vision is to create sustainable mobility solutions for consumers, communities and societies globally. Today we start putting this vision into action with the launch of our new brand purpose and strategy for the future.”
Consumers are increasingly seeking out flexible, environmentally conscious and integrated forms of transportation. Therefore, Kia is focused on popularizing battery electric vehicles (BEVs) and plans to introduce seven new dedicated BEVs by 2027. These new models will include a range of passenger vehicles, SUVs and MPVs across several segments. These will offer greater access to a wider range of environmentally-conscious mobility products and services to meet growing demand from customers worldwide for flexible, customizable, individualized mobility solutions, enabled by data and new technologies.