Decarbonizing Across the Power Value Chain - Smart Energy Decisions

GHG Emissions  -  December 20, 2021 - By Troy Doughman, Shell Energy

Decarbonizing Across the Power Value Chain

According to the EIA, energy demand will increase by 50% by 2050 while carbon emissions need to be cut in half during that same period. As a result, businesses are facing mounting pressure to decarbonize and set net zero targets. The demand for clean energy, low carbon emissions, increasing electrification, and sustainable business practices, has propelled almost every industry into reexamining their energy management plans. Customers, employees, regulators, and other stakeholders are increasingly demanding businesses declare and implement decarbonization plans to reduce their carbon footprint. The message is clear: now is the time for action.           

At Shell Energy, we believe an effective path to address sustainability goals is through an integrated holistic approach. There is no single solution to complex challenges, but many, as businesses look to avoid, reduce, and compensate emissions with innovative solutions.

Many businesses want to accelerate their decarbonization plans with purpose and profitability, but every business scenario is different and comes with unique energy challenges. How your business defines and manages its goals can play a crucial role in positioning your company for the future.

When creating an energy roadmap for your business, it's more important than ever to work with a partner who can offer the tools you need through a suite of solutions that work in harmony. Considerations for any organization with decarbonization goals should include the following areas in order to help create effective strategies:  

Renewable solutions:  From renewable generation to RECs, carbon credits, and the emerging solution of renewable natural gas, a portfolio of renewables should be investigated to develop a tailored energy plan that fits your needs.

Wholesale power and trading: Sustainability solutions present new challenges and opportunities for companies to consider. Engage experts in this field to manage risks, enhance flexibility, and access power market expertise.

Energy solutions: Any sustainability roadmap should include strategies for understanding, reducing, and better managing energy utilization. This can be achieved through integrated energy efficiency, generation, and management solutions informed by comprehensive metering and analysis.

Retail power: Choosing the right retail power provider can drive additional benefits. The more experienced can provide a range of solutions to meet your needs along with competitive pricing that can be enhanced through the bundling of asset and energy management optimization.                                         

Electric vehicle charging: With more and more options on the horizon, EV’s are becoming an important element of C&I customers’ sustainability roadmaps. Effective strategies need to go beyond selection of the vehicle and charging hardware to include understanding of the impact on renewable energy supply needs and co-optimization with site energy management strategies to manage costs and emissions.  

Demand response:  Effectively managed, a demand response strategy can help reduce energy consumption during peak periods to support grid balance and generate revenues, reduce energy supply costs and support sustainability goals. 

As your decarbonization plans coalesce, Shell Energy can work with you in close collaboration to help meet your sustainability goals. We can help identify decarbonization opportunities, outline options to optimize power utilization, reduce emissions and implement chosen strategies. This kind of holistic approach, where the entire enterprise is considered and evaluated, can maximize benefits and accelerate progress toward your sustainability goals.                                

Whether you have already established energy goals or are just starting out on the journey to a more sustainable future, we can translate your challenges into solutions that create realistic and achievable results. We’ll collaborate with you to mitigate the risks in dynamic energy markets, manage energy costs, reduce emissions and improve resiliency. We have experience across the entire power value chain from end to end and are deeply involved in assisting businesses as they establish decarbonization targets to meet the challenge of this energy transition.


 As Vice President of Sustainability Solutions for Shell Energy, Troy is responsible for coordinating efforts across Shell’s affiliates to deliver unique, comprehensive solutions that assist customers with meeting their sustainability ambitions. Over his 31 year career at Shell, Troy has held business and finance positions in Upstream, Downstream and Trading. He has been with Shell Energy for the past 15 years, and over the last five years, he has led efforts to develop and provide sustainable, customer-focused solutions. Troy holds a Bachelor of Science in finance from the University of Wyoming and an MBA from Tulane University in New Orleans, LA.



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