Harley-Davidson to invest, collaborate on electric motorcycles - Smart Energy Decisions

Energy Efficiency, Industrial, Sourcing Renewables  -  March 5, 2018

Harley-Davidson to invest, collaborate on electric motorcycles

Harley-Davidson, Inc. announced on Mar. 1 that it has made an equity investment in Alta Motors, a manufacturer of lightweight electric vehicles. The two companies will collaborate on electric motorcycle technology and new product development.

In a statement, Matt Levatich, Harley-Davidson president and CEO said, "Earlier this year, as part of our 10-year strategy, we reiterated our commitment to build the next generation of Harley-Davidson riders, in part, by aggressively investing in electric vehicle (EV) technology," said Matt Levatich, Harley-Davidson's president and CEO. "Alta has demonstrated innovation and expertise in EV and their objectives align closely with ours. We each have strengths and capabilities that will be mutually beneficial as we work together to develop cutting-edge electric motorcycles."

 "Riders are just beginning to understand the combined benefits of EV today, and our technology continues to progress," said Marc Fenigstein, Alta Motor's chief product officer and co-founder. "We believe electric motorcycles are the future, and that American companies have an opportunity to lead that future.

"We believe that EV is where global mobility is headed and holds great appeal for existing riders as well as opportunity to bring new riders into the sport," said Levatich. "We intend to be the world leader in the electrification of motorcycles and, at the same time, remain true to our gas and oil roots by continuing to produce a broad portfolio of motorcycles that appeal to all types of riders around the world."

Harley-Davidson also confirmed that they remain on track for the previously announced 2019 release of its first electric motorcycle.

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