Commercial, GHG Emissions - May 29, 2020
Adidas, Allbirds team up to make footwear with no carbon footprint
Shoe brands Allbirds and Adidas announced this week that they are teaming up to collaborate on improving the sustainability of their supply chains and decreasing the carbon footprint of the footwear industry.
The pair are first prioritizing the creation of a shoe with the lowest carbon footprint of the industry, Adweek reported. The process of designing such a shoe is meant to help the two companies explore the best practices for how to decrease emissions across the entire industry.
“Our brands don’t want to just participate in the sustainability conversation—we want to continue being catalysts and creators of substantial improvement,” said James Carnes, vice president of brand strategy for Adidas, in a statement. “The recent progress that our brands have made in the name of sustainable innovation has created the perfect momentum for this partnership to influence industry practices forever.”
These best practices will include exploring material choice, manufacturing facilities and transportation methods that use renewable energy and fuels to identify solutions.
Adidas has previously set a goal to reduce its carbon footprint by 30% in the next ten years and be carbon neutral by 2050. Allbirds is also committed to being 100% carbon neutral.