Commercial, Energy Efficiency, GHG Emissions - January 5, 2023
Yahoo Opens Carbon Neutral Inventory to Advertisers
Yahoo announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP.
Advertisers who make purchases through the Yahoo SSP can now find and buy Green Media Products powered by Scope3 to ensure their digital ad campaigns align with their broader sustainability goals.
By measuring the carbon emissions of the entire digital advertising supply chain, Scope3 helps companies like Yahoo make it easy for anyone buying through their platform to factor carbon into every business decision.
“It is important that the industry moves and considers sustainability in buying decisions. As the whole industry is on a journey to move to being more sustainable, we are excited to bring access to green media, powered by Scope3’s data, through our Yahoo SSP,” said Elizabeth Herbst-Brady, Chief Revenue Officer at Yahoo in a statement. “This adds another layer of choice and flexibility to our customers. Scope3 provides measurement of each publisher’s carbon emissions within the PMPs we now offer, creating a clear path for advertisers to invest in these ad impressions while also rewarding publishers that are transitioning to greener, lower carbon footprints with greater demand for their supply.”