Commercial, Energy Efficiency, GHG Emissions - September 26, 2022
Salesforce Launches Carbon Credit Marketplace
Salesforce, a global CRM company, introduced Net Zero Marketplace, a platform that makes carbon credit purchases simple and transparent, allowing organizations to accelerate climate positive impact at scale.
The global voluntary carbon market is estimated to grow to $50B by 2030 as many organizations race to achieve their net zero commitments.
The path to purchasing carbon credits is complex, and buyers want to trust that the carbon credit projects have a positive impact.
Net Zero Marketplace, built on Salesforce’s Commerce Cloud, connects buyers and ecopreneurs — environmentally-focused entrepreneurs who lead and drive climate action worldwide — offering a catalog of third-party rated carbon credits and a seamless ecommerce experience for purchasing them.
Carbon credit projects go through a series of independent verifications against global standards. If they pass the verification process, the projects can issue carbon credits that can then be sold. Projects can include forest conservation, tree planting, wind farms, solar cookstoves, or better farming methods.
Finding and verifying a carbon credit’s quality can be difficult and time-consuming. Net Zero Marketplace eliminates the uncertainty by aggregating and publishing third-party ratings for projects not locked behind paywalls or account registrations. This level of transparency helps empower organizations to determine which carbon credits are best for them.
At launch, Net Zero Marketplace will offer nearly 90 projects across 11 countries throughout Africa, Australia, Europe, Latin America, and the United States. Buyers will be able to see project descriptions, alignment with the UN Sustainable Development Goals, and, for many, official third-party ratings.
“The uptick in extreme weather events shows that no one is spared from climate change — we need smart climate solutions now,” said Suzanne DiBianca, EVP and Chief Impact Officer, Salesforce in a statement. “Businesses aiming to achieve long-term emission reductions can complement their efforts with high-quality carbon credits. Net Zero Marketplace brings together Salesforce’s values, technology, and commitment to ecopreneurs to accelerate climate action.”