Simpli.fi — an advertising platform providing programmatic advertising and workflow software to agencies, brands, and media companies — announced a 20% reduction in its 2024 GHG emissions compared to its 2022 baseline. 

The progress reflects strategic and operational changes, as well as continued investment in sustainable workplace practices, according to Simpli.fi’s 2024 GHG Inventory Report.

Conducted by Alpine Project following the ISO 14064-1 standard and the GHG Protocol, the company’s emissions decreased by nearly 3,000 metric tons of carbon dioxide equivalent (CO₂e) within a two-year timeframe. In 2024, Simpli.fi reported zero Scope 1 direct emissions following the consolidation of its office footprint and the removal of fossil-fuel-based heating systems.

Simpli.fi’s emissions reduction was driven by lower electricity use, more efficient business travel and a shift to more energy-efficient cloud-based systems. Two key changes included the migration to cloud infrastructure and the move to a single headquarters in the historic Fort Worth Stockyards in Texas. This adaptive reuse project preserved architectural character while supporting a modern, hybrid-friendly workplace.

A GHG inventory report outlines emissions over a defined period and serves as a tool for understanding, managing, and communicating environmental impact. It also helps track progress toward reduction goals and guides more sustainable decisions. At Simpli.fi, the report has become central to identifying opportunities for improvement and supporting long-term growth.

“Tracking and understanding our emissions goes beyond reporting; it’s about making smarter decisions that drive long-term value for our business and our clients,” said Evan Kolter, Chief Financial Officer at Simpli.fi, in a statement. “As more of our clients prioritize sustainability, the steps we’re taking to reduce our environmental impact also help us operate more efficiently and build stronger, values-aligned partnerships.”