It’s the weekend! Kick back and catch up with these must-read articles from around the web:

The top 4 sustainable marketing challenges (TechTarget) Sustainable marketing shows consumers that an organization takes environmental and social responsibility seriously. Yet, marketers must use careful language to avoid greenwashing.

Resetting net zero: What next? (Utility Dive) Governments, businesses and investors should seek to maintain long-term investment in competitive technologies while taking a proactive approach to sectors most vulnerable to the current slowdown.

WEBINAR | Drury Inn & UArizona: Don’t Let Water Costs Soak Your Bottom Line (Smart Energy Decisions)  As rates rise and infrastructure ages, water is an increasingly costly utility—yet many organizations still underestimate its impact. This webinar will explore water as one of the most overlooked opportunities in utility cost management. Join panelists from Drury Hotels and the University of Arizona as they share real-world stories to uncover where hidden costs typically lurk — and how to surface them. Whether you manage a campus, a portfolio of properties, or a single facility, this conversation will equip you with practical strategies to turn water from a surprise expense into a source of savings. REGISTER HERE

GM’s new battery tech could be a breakthrough for affordable EVs (Wired) General Motors has cracked the chemistry of lower-cost, energy-dense electric vehicle batteries. Budget-conscious gasoline holdouts may soon have no excuse.

Clean energy just put China’s CO2 emissions into reverse for first time (Carbon Brief) For the first time, the growth in China’s clean power generation has caused the nation’s carbon dioxide (CO2) emissions to fall despite rapid power demand growth.

Redlining shaped the power grid. Communities of color are still paying the price (Floodlight News) The clean energy transition is moving forward, but the legacy of segregation leaves many urban neighborhoods locked out.