Sports company PUMA lowered emissions from its own operations by 86% in 2024 compared to 2017 and increased its use of renewable energy.

The company powered all of its offices, stores and warehouses with renewable electricity — including through the purchase of renewable energy certificates — and increased the number of electric vehicles in its global car fleet. It also opened two large-scale solar PV plants at its headquarters and at a major distribution center in Germany.

PUMA continued to work with its core suppliers to lower GHG emissions in the supply chain, reducing emissions of purchased goods and services by 17% between 2017 and 2024. 

Overall, PUMA aims for a 90% absolute reduction of GHG in its own operations and a 33% absolute reduction in supply chain emissions by 2030 compared to 2017.

PUMA also reached its goal of making 9 out of 10 products from recycled or certified materials in 2024, which emit fewer GHG gases. As detailed in its annual sustainability report, since initially setting that goal, PUMA has sharply increased the use of recycled and certified materials. In 2024, PUMA used 13% recycled cotton and about 75% of recycled polyester fabric in its products.

“Reaching our goal of 9 out of 10 products one year ahead of schedule is a testament to the great teamwork of everybody involved at PUMA and our manufacturing partners,” said PUMA’s Chief Product Officer Maria Valdes in a statement. “We will take this momentum and continue to look for ways to reduce our environmental footprint as part of our Vision 2030 sustainability goals.”