GHG Emissions, Industrial - February 17, 2021
Jaguar Land Rover reveals plans for net zero, all-electric models
Jaguar Land Rover announced Feb. 15 its intention to achieve net zero carbon emissions across its supply chain, products and operations by 2039. Plans also call for Jaguar and Land Rover to offer pure electric power, nameplate by nameplate, by 2030.
A key part of the British auto manufacturer’s goal is its development of technology in clean-hydrogen fuel-cell power, which is now in development in the U.K. and will be on roads within the next 12 months. The company committed to investing £2.5 billion per year into electrification technologies and developing data-centric technologies for its vehicles.
“Jaguar Land Rover is unique in the global automotive industry,” CEO Thierry Bolloré said in a statement. “Designers of peerless models, an unrivaled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness, and unrivaled access to leading global players in technology and sustainability within the wider Tata Group. We are harnessing those ingredients today to reimagine the business, the two brands, and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us.”
Part of the company’s “Reimagine” plan also includes the transition to an all-electric fleet in both brands. By 2025, the company plans to roll out six new 100% electric Land Rover models, the first of which will come in 2024. By 2030, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
As part of the company's net zero ambition, they also preparing for the expected adoption of clean fuel-cell power "in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme."