Kroger and Kipster Farms Plan to Sell Carbon-Neutral Eggs - Smart Energy Decisions

Commercial, GHG Emissions  -  December 7, 2021

Kroger Plans to Sell Carbon-Neutral Eggs

The Kroger Co. and Kipster Farms, a Netherlands-based egg production system, announced a strategic partnership to bring the world's first carbon-neutral, cage-free eggs to retail shelves in the U.S.

"Simple Truth is excited to partner with the innovative team at Kipster to further elevate our brand's purpose to be a force for good," said Brad Studer, senior director, Our Brands for Kroger in a statement. "These Simple Truth and Kipster eggs will be produced in a closed-loop system that aligns with the highest health and welfare standards for people and animals. These sustainable, zero-waste eggs reflect yet another milestone in Kroger's Zero Hunger | Zero Waste mission to help create communities free of hunger and waste."

MPS Egg Farms, a Kroger partner based in North Manchester, Indiana, started construction on the first production facility using the proprietary Kipster system, which is powered by rooftop solar panels.

The new Simple Truth eggs will further expand the brand's line of natural and more sustainable choices as part of Kroger's Our Brands product portfolio. Simple Truth and Kipster eggs are expected to be available in select stores in late 2022.

The innovative partnership advances Kroger's Environmental, Social and Governance strategy – Thriving Together, which articulates the company's commitment to driving positive changes for people, the planet, and natural systems. It also reflects the latest progress on the company's phased transition to cage-free eggs.

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