Absolut Company Updates Emission Progress - Diversified Communications

Commercial, Energy Procurement, GHG Emissions  -  January 12, 2023

Absolut Company Updates Emission Progress

The Absolut Company announced its 2030 carbon emission goals remain on track via its Absolut Vodka, Kahlúa and Malibu brands. 

The progress was conducted  by the partnerships and collaborations the brands have fostered across the farming, packaging and logistics sectors over many years.

The production of Absolut Vodka is carbon neutral through Scopes 1 and 2 and is on track to be a carbon-neutral product by 2030 with its main distillery emitting 98% fewer emissions than the average. Its iconic bottles are now made of 53% recycled glass, supporting a sustainable circular economy, and reducing the use of virgin material. Meanwhile, collaboration with Swedish wheat farmers and an improved compensation programme are boosting yields, improving soil health, and addressing biodiversity loss.

The spirits company is partnering with Ardagh Glass Packaging to start using a partly hydrogen energy-fired glass furnace for large-scale bottle production. It has been able to fund the green initiative because of surplus emission rights built up at its Nöbbelöv distillery, which is one of the most energy-efficient in the world.

Pernod Ricard set out to have at least 25% recycled plastic in its packaging by 2025. Malibu bottles are made with 30% recycled plastic. 

Details were provided in its Sustainability Report, which covers The Absolut Company’s financial year ending in June 2022.

“Sustainability continues to be very high on our agenda despite the global economic, logistical and geopolitical challenges we have all faced,” said Stéphanie Durroux, CEO of The Absolut Company, said in a statement.“ Some events, such as Europe’s energy crisis, have served to intensify the climate change debate, yet as our latest Sustainability Report highlights, we are as determined as ever. The past year has reinforced the fundamental importance of our sustainability and responsibility strategy to business resilience and growth. As you can see from our report, we work closely with all our partners from farmers to NGOs to suppliers. It is because of these long-standing relationships that we remain on target to achieve our carbon reduction goals.”


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