Sourcing Renewables  -  March 25, 2021

Pride Group places order for 100 electric heavy-duty trucks

Pride Group Enterprises announced March 25 that it has purchased 100 all-electric trucks to be integrated into its existing logistics, leasing, rental and equipment retail operations in the U.S. and Canada.

The logistics company purchased the Lion6 and Lion8 electric truck models from the Lion Electric Company. It’s the largest single order of zero-emission trucks that Lion has received to date. With ranges of 180 and 165 miles respectively, the electric heavy-duty trucks will be used for regional shipping operations.

“Partnering with Lion on our zero-emission heavy-duty trucking efforts gives Pride the unique advantage of deploying these vehicles on the road in the very short term, and significantly contributes to our goal of 100% electric vehicles, while gaining valuable experience in zero-emission operations,” Sam Johal, Pride Group Enterprises CEO, said in a statement. “The ability to offer truly zero-emission freight to our customers is a huge step for our business and environment. Along with the support from one of our long-tern financial partners Hitachi Capital, we are excited about partnering with a Canadian EV OEM and promoting the Canadian brand, in the North American market.”

Lion will continue to work with Pride on aspects of further fleet application, including the installation of charging infrastructure and integrating advanced technology to collect data critical to maximizing its return on investment for the trucks. 

The majority of the trucks should be delivered to Pride during 2021, with the remaining being delivered in 2022. The Lion Electric Company worked with its proposed business combination partner Northern Genesis Acquisition Corp. on the deal.

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