Solar, Sourcing Renewables - April 25, 2022
Budweiser Launches Energy Collective for RE
Budweiser, an AB InBev global brand, unveiled the global launch of The Energy Collective to help provide renewable electricity to bars, music venues, and stadiums around the world. This launch follows and contributes to Budweiser parent company AB InBev's recently announced ambition to achieve net zero across its value chain by 2040.
The Energy Collective will help enable pub owners to reduce emissions by converting to 100% renewable electricity and help facilitate renewable electricity to those who may not have access at a more affordable rate. The Collective is currently working with pubs in Ireland and Brazil and will pilot the program in Columbia in 2022. Budweiser is also exploring opportunities in additional countries including the UK, Chile, and Uruguay.
The producers of Budweiser have converted more than 2,000 local pubs in Brazil and Ireland to renewable electricity. In Brazil, renewable electricity is supplied by Lemon Energy to business owners, which has already reduced carbon dioxide emissions by more than 291 tons annually.
The Energy Collective's ambition for Brazil is to have 250,000 locations converted to renewable electricity by 2025, estimated to save 36,375 tons of carbon dioxide equivalent (CO2e) per year.
"Consumers crave a better world where the things they love are sustainable. The Energy Collective is helping facilitate the powering of things people love with renewable electricity, while helping close the gap between what consumers want and what companies can do," said Todd Allen, Vice President Global Marketing at Budweiser, in a statement. "We're just getting started. Our bold dream is that every bar, venue and stadium in the world that serves Budweiser would be powered by renewable electricity."