Commercial, Sourcing Renewables - August 15, 2022
Alaska Airlines Starts SAF Program Through Partnerships
Alaska Airlines is advancing sustainable aviation fuels (SAF) and launched a program to engage its corporate customers in the decarbonization journey through the purchase of SAF credits.
The program builds on a U.S. program launched with Microsoft in 2020 to reduce corporate business travel emissions through corporate partnerships. It launches with participation from Microsoft, Boeing, and Washington State University (WSU). Microsoft has also committed to reducing the Scope 3 emissions of their business travel with Alaska.
Program participants will also use the pilot book and claim systems and build upon those efforts to advance awareness and education on sustainable travel topics among all corporate customers.
"Launching this program is another step toward our net zero goal and an important step to bringing SAF to scale," said Diana Birkett Rakow, senior vice president of public affairs and sustainability, Alaska Airlines in a statement. "While SAF is imperative to aviation's decarbonization journey, there are multiple barriers we must overcome to make SAF commercially viable at scale. We believe these barriers are best addressed when we work together within the aviation community and across sectors. Our goals with this program are to support our customers' sustainability goals by providing SAF credits, to continue increasing awareness of the barriers and opportunities to advancing SAF, and to leverage the knowledge of this growing community to accelerate our collective progress."
Alaska's program includes Boeing and WSU as aviation and academic value chain partners to share knowledge and advancements in sustainable business travel with corporate participants.
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