Smart Energy Decisions Joins Diversified Communications - Smart Energy Decisions

Distributed Energy Resources, GHG Emissions, Sourcing Renewables  -  September 19, 2022

Smart Energy Decisions (SED) Joins Diversified Communications

Coming off the extremely successful launch of the Net Zero Forum, its largest event ever, Smart Energy Decisions today announced the sale of its event and digital media business to the global event and media company Diversified Communications (headquartered in Portland, Maine).  SED will complement Diversified’s existing Clean Energy portfolio already serving the solar, energy storage, and EV charging infrastructure markets. 

“Our mission from day one has been to help large power users succeed in their energy efficiency and renewable energy efforts. To continue our mission as this market booms, we must continue to grow,” stated John Failla, Founder, Smart Energy Decisions. “Diversified’s infrastructure, culture, and reputation within the clean energy communities it already serves makes Diversified the best new home for our team and an environment that will help SED achieve its potential.”

President and CEO of Diversified Communications, Theodore Wirth shared, “As the owner of Pegasus Solar, a 1.5 Megawatt solar farm in Maine, and owner-producer of Intersolar North America and Energy Storage North America, we are proud to be expanding how we meet the evolving needs of businesses working towards Net Zero. We are prouder still that SED’s Founder, John Failla, has entrusted Diversified to continue to grow his events and digital resources.”

Diversified, understanding the value of people and relationships, has retained SED’s full team. They bring valuable industry knowledge and hosted buyer event expertise to Diversified’s Clean Energy team, led by Group Event Director, Wes Doane. 

“We are excited to be working with these talented, entrepreneurial professionals who share our commitment to clean energy, providing products that deliver timely industry intelligence and connections that support businesses in their transition to renewables,” said Doane. “We have much to learn from each other, and their experience producing hosted buyer events adds a new skill-set to our team, making this a win-win situation.”

Please watch this brief video for a personal message from SED’s Founder, John Failla.


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