Industrial, Sourcing Renewables, Wind - January 24, 2018
Budweiser brews 100% renewable energy
Budweiser announced that all their U.S. brewing is now powered by renewable energy, an achievement the company will mark by adding a "100 percent renewable electricity" symbol on its U.S. bottles and cans.
In a report from Reuters, Tony Milikin, chief procurement and sustainability officer of Budweiser’s parent company AB InBev, noted that consumers were often "rightly skeptical about environmental pledges by big companies," adding, "Here you see it on the label. That adds confidence." Milikin said the cost of renewable electricity was no higher than from other sources.
In March 2017, AB InBev announced its aim is to source all of its purchased electricity, which accounts for about 90% of its total consumption globally, from renewable sources by 2025. In making the commitment, InBev joined RE100, the global initiative led by The Climate Group in partnership with CDP.
"Beer has been around for 3,000 years - we would like that to continue for another 3,000 years," Brian Perkins, global vice president of Budweiser, told Reuters.
Beginning earlier this year, Budweiser has purchased power for its U.S brewing operations from Enel Green Power’s 300-megawatt capacity Thunder Ranch Wind Farm in Oklahoma.
AB InBev expects to widen use of the logo to other markets. The company has also announced efforts to reduce emissions in a range of areas, including growing hops and transporting beer to stores.